In the world of company development and branding, going digital is all of the buzz. So what is digital marketing and how do we use it growing our businesses?

Digital Marketing Defined

Digital marketing is the marketing promotion of businesses and their brands through electronic media channels. Digital media, at the moment, includes websites, social media marketing, radio, television, mobile and also forms of traditionally non-digital media this kind of as billboards in addition to transit signs. Fundamentally any marketing media that’s delivered electronically is regarded as digital marketing.

This leaves only various types of person-to-person (P2P) marketing, print advertising and marketing and direct marketing beyond the digital marketing coverage. Even then, print ads, direct postal mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With things like URL obtaining pages, QR rules, web banner marketing, online directories and text codes, traditional marketing and advertising generally has a digital marketing connection.

Why the Focus on Digital Media?

The shift to electronic media is being motivated by marketing agencies, companies and consumers alike. Typically the ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Many digital media, which includes websites, social press and mobile advertising is a lot easier to track than standard marketing media like print advertising.

For those who do buiness owners, many forms of digital advertising are very low priced. Having a web presence, participating customers in conversations through social media and e-mail marketing are low priced alternatives to print advertising direct mail. These digital channels are available to businesses of any dimension, and help in order to even the playing field for start-ups, small enterprises and independent consultants seeking brand new business.

For consumers, the speed of life makes digital advertising a must. When consumers are in need of goods and providers, gone are typically the days of thumbing by way of a phonebook to find them. Now, we mix out our mobile devices or head to our computers regarding answers – and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your organization is – huge or small to medium sized business / enterprise (SMB or perhaps SME) – you can effectively market your organization through low-cost digital channels. The foundation of your marketing efforts will undoubtedly be your website. Invest wisely inside your website, and be certain it does the following:

Adequately represents your business and company (look and feel, messaging)
Adequately speaks to your customers
Can be discovered by searchers on top search engines
Is up-to-date plus easily navigable
Provides multiple channels regarding customer communication
Connects to other marketing efforts
It is recommended that an individual work with a professional web design firm that is skilled in web growth and search engine optimization. Because your website is the foundation to and from which all other electronic digital channels will lead, it will be considered one of your top business investments.

Once you have your current website complete, the next steps should be to launch regular month-to-month or bi-monthly email-based campaigns, and connect to customers via social media. If you are truly on a small budget, these are efforts that may end up being done in-house (by someone using the proper knowledge) or for a low cost by an outdoors digital marketing agency. Be certain that all of your efforts lead customers back to be able to your website where they can fully engage with your business, products and services, and choose the channels whereby they contact you.

If you’re interested in obtaining aggressive with search marketing, you can set aside some electronic digital marketing dollars for internet search engine optimization and pay-per-click advertising and marketing. Many businesses these days rely heavily on being found online to get new customers. A common misunderstanding among business owners is the fact that simply having a website means that customers will find it. Not so. Your internet site must be built with particular key words in addition to phrases, meta information, page content in addition to linking strategies that will help it reach top lookup rankings.

Because many key words keyword and key phrase have stiff competition for top search rankings, you will have to supplement your organic search motor optimization efforts with pay-per-click advertising. Obtaining established with conversion rate optimization stats -per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be completed in-house, or for a reasonable cost with an outside digital marketing agency.

Beyond e-mail, social media marketing and advertising and search engine marketing, you can venture into a host of other digital marketing efforts. Cell phone advertising, radio, tv, electronic billboards and much more are available as marketing stores. Whatever digital efforts you select, they should all link and tie into your foundation – your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency in order to assist in your own marketing efforts. These days, many digital agencies offer multiple levels of service to accommodate businesses big and small.

Digidaze is a digital marketing agency in Maryland that gives digital marketing services to tiny to medium sized Baltimore businesses. We are a new full-service digital advertising agency in MD providing a web host of in-house digital marketing agency services.